Creating compelling content marketing starts with a story. For a startup that means defining a marketing strategy that works towards building an audience. That strategy is focused on the problem you are solving and providing valuable content that attracts … Continue reading
In a previous post we helped show you how in 3 simple steps you can start measuring the sentiment of your company, brands, industry and competitors from the web and social media. Now we are going to help show … Continue reading
In this post we help guide you on how you can “Be greedy when others are fearful and fearful when others are greedy” as Warren Buffet so famously phrased it. With the use of tools like Enginuity Analytics the ability to … Continue reading
Every day you use the internet to learn, interact and share information. That information can come from simply reading what your friends are sharing, watching an insightful video, listening to a really good podcast or spending your time in search … Continue reading
A concern with using traditional search engines is the accuracy and trustworthiness of content that ranks well. In a recent study only 40 percent of teachers say their students are good at assessing the quality and accuracy of information they … Continue reading
