How a copied excerpt of a story will no longer outrank an original article! – Enginuity

Insights into search, social media, success, productivity, life hacks, business, user experience and happiness.

How a copied excerpt of a story will no longer outrank an original article!


The Verge published a story about the past and current state of the American arcade industry on Jan 16th. It was a fantastic article accompanied by a great video documentary.


On Jan 21st, The Huffington Post published a post with a link to the story. It contained only a summary of intro text, taken directly from the original post. Its headline was almost identical: “The Life And Death Of The American Arcade” to The Verge’s “For Amusement Only: The life and death of the American arcade.” Yet, after the 21st, if you tried to search for this story using any number of reasonable queries, including “life and death of the american arcade,” the first result on Google was the Huffington Post version. The Verge’s version didn’t even crack the first page.


The Verge’s editor-in-chief Joshua was justifiably upset by this, and appealed to The Huffington Post to take down the post:

Huffington Post’s solution was to cut the post down to a couple lines of text with a link. The title remained the same, and the story continued to outrank The Verge’s for many obvious search queries at the top of the results pages.

Enginuity Search on the other hand did not have this problem because of social relevancy ranking an improved way for finding real content!