We’ve said it before: video is taking the marketing world by storm, and it makes sense. In general, video is huge right now. In fact, YouTube is currently the second-most visited website in the world, with over 1,000,000,000 monthly views. That’s over 6 billion hours of video watched each month— that’s a lot of video! Furthermore, because video is so popular, it makes sense that businesses are using it more and more in their marketing strategy. YouTube has taken to putting ads in the beginning of their videos, as well as pop-up boxes in the midst of the videos. But why stop there? Creating unique and interesting video content for your business has got to be one of the most innovative and effective ways to establish a brand.